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Financial Mastery: 10 Budgeting Tips For Small Businesses

By Rauva

Published on 31 January 2024

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Managing business finances is very different from managing your personal finances, and is an area that new entrepreneurs often become unstuck. 

While it’s imperative to get professional financial advice when you start a business - especially if you are doing so in a foreign country or somewhere you don’t speak the language - there are some basic areas of business finance that you should strive to master as soon as possible after launching your new business.

1. Set Clear Financial Goals

Tip: As part of your business planning, outline your short-term and long-term financial objectives, ensuring they are specific, measurable, achievable, relevant, and time-bound (SMART).

Takeaway: Clear financial goals provide direction and focus, helping you allocate resources effectively and measure progress. Use P&L projections and cashflow forecasts to guide you.

2. Prioritise Your Spending

Tip: Identify and prioritise essential expenses that are crucial for your business operations and growth.

Takeaway: Prioritising spending helps you allocate funds to the most important areas, ensuring business continuity and development.

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3. Keep Personal and Business Finances Separate

Tip: Maintain separate bank accounts for personal and business finances to avoid mixing funds. This is not only essential if you are a sole trader or freelancer, but a legal requirement if you open a company

Takeaway: Separating finances simplifies bookkeeping, improves financial management, and ensures accurate tax filing.

4. Build an Emergency Fund

Tip: Allocate a portion of your profits to an emergency fund to cover unexpected expenses or downturns.

Takeaway: An emergency fund acts as a financial safety net, providing stability and peace of mind.

5. Monitor and Adjust Your Budget Regularly

Tip: Regularly review and adjust your budget based on actual income and expenses, and changing business needs.

Takeaway: Monitoring and adjusting your budget helps you stay on track, make informed decisions, and adapt to changes.

6. Invest in Growth

Tip: Allocate funds for investment in areas that will contribute to business growth, such as marketing, technology, and employee development.

Takeaway: Investing in growth enhances your business’s competitive edge and long-term profitability.

7. Control Overhead Costs

Tip: Regularly review and identify opportunities to reduce overhead costs without compromising quality or efficiency. Decreasing your costs is like a financial shortcut. You’re directly boosting your profits without having to sell more. 

Takeaway: Controlling overhead costs increases profitability and allows for more strategic allocation of resources.

8. Use Expense Management Software

Tip: Utilise expense management software, like Rauva, to streamline bookkeeping, manage your expenses, monitor finances, and generate financial reports.

Takeaway: Expense management software simplifies financial management, improves accuracy, and saves time. 

9. Plan for Taxes

Tip: Set aside funds regularly to cover tax obligations and work with a tax professional to identify deductions and credits, and to ensure you are on the correct accounting regimes.

Takeaway: Planning for taxes avoids last-minute stress and ensures compliance with tax regulations.

10. Learn Financial Literacy

Tip: Invest time in learning financial literacy, including understanding your financial statements, and cost analysis.

Takeaway: Financial literacy empowers you to make informed financial decisions and achieve long-term business success.


We all know that entrepreneurs, of course, have a million other tasks to do - marketing, customer service, product development - however poor financial management is one of the main reasons that small businesses fail, so mastering these basics is essential. 

Seek professional advice whenever possible, keep control of your cashflow and spending, and automate as much as possible to free your time up to do what entrepreneurs do best - changing the world with your incredible ideas and drive! 

Onwards entrepreneurs! 

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Written by Rauva

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Rauva is partnered with Swan who will be providing all payment services to Rauva clients. Rauva does not have access to client funds. Funds are kept in accounts provided by Swan, held in BNP Paribas. Swan is an EMI, based in France, supervised, and regulated by ACPR/Banque de France. Swan is authorized to carry out such services in Portugal and registered with Banco de Portugal under the registration number 7893.
Rauva is a certified accounting firm, but is not a certified legal services provider. As such, Rauva does not provide legal services. Rauva acts as an intermediary who facilitates the introduction to our customers of legal services partners who are legally registered and certified in Portugal. A list of Rauva’s partners can be found here.