11 Marketing and Branding Stats you Need to Know in 2023

An important part of running any small business is keeping up to date with trends on the ways your customers buy, browse, source and respond.

Here are 11 marketing and branding stats for 2023 that you can, and indeed should, know to apply to your next marketing campaign.

1. Social Media Influence

• **Stat:** A whopping 71% of consumers are more likely to make purchases based on social media referrals.

• **Takeaway:** Strengthen your social media presence and encourage satisfied customers to share their positive experiences.

2. Video Content is King

• **Stat:** Video content is projected to claim more than 80% of all web traffic.

• **Takeaway:** Incorporate engaging video content in your marketing strategy to enhance customer engagement and boost traffic.

3. Mobile Shopping Surge

• **Stat:** Mobile commerce sales are expected to account for up to 60% of total e-commerce sales.

• **Takeaway:** Optimize your online store for mobile users to tap into the growing market of on-the-go shoppers.

4. Email Marketing ROI

• **Stat:** For every £1 spent on email marketing, businesses can expect an average return of $36 / €34.

• **Takeaway:** Invest in crafting compelling email campaigns to maximise your marketing ROI.

5. Instagram’s Gen Z Appeal

• **Stat:** Gen Zers predominantly use Instagram to research brands.

• **Takeaway:** Tailor your Instagram content to resonate with the Gen Z demographic and build brand loyalty.

6. Google’s Baby Boomer Attraction

• **Stat:** Baby Boomers primarily use Google to research brands.

• **Takeaway:** Optimize your website for search engines to reach the Baby Boomer generation effectively.

7. Customer Reviews Matter

• **Stat:** 93% of consumers say online reviews impact their purchasing decisions.

• **Takeaway:** Encourage satisfied customers to leave positive reviews and promptly address any negative feedback.

8. Personalisation Preference

• **Stat:** 80% of consumers are more likely to make a purchase when brands offer personalised experiences.

• **Takeaway:** Personalize your marketing messages and offers to enhance customer satisfaction and drive sales.

9. Sustainability Sells

• **Stat:** 74% of consumers are willing to spend more on a product that offers sustainable and ethical features,a%20positive%20approach%20to%20sustainability.).

• **Takeaway:** Highlight your brand’s sustainability efforts and consider incorporating eco-friendly practices.

10. Influencer Impact

• **Stat:** Influencer marketing campaigns earn $5.78 for every $1 spent.

• **Takeaway:** Collaborate with relevant influencers to extend your brand’s reach and enhance credibility.

11. Chatbot Communication

• **Stat:** 64% of internet users say 24-hour service is the best chatbot feature.

• **Takeaway:** Implement chatbots on your website to provide round-the-clock customer support and improve user experience.

Conclusion

Armed with these stats, you can refine your marketing and branding strategies and connect with your target audience.

Always make sure you stay up to date with the latest trends and consumer behaviours, and don’t get stuck in your ways. Tactics that worked well in 2018 might not work well today, and be ready to pivot to connect with your customers wherever they are, and whatever they’re doing! 

Onwards entrepreneurs!