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11 Marketing and Branding Stats you Need to Know in 2023

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An important part of running any small business is keeping up to date with trends on the ways your customers buy, browse, source and respond.

Purchasing habits can vary enormously depending on who your target market is, which makes it all the more important to really nail down exactly who you want to sell to. 

Here are 11 marketing and branding stats for 2023 that you can, and indeed should, know to apply to your next marketing campaign.

1. Social Media Influence

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2. Video Content is King

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3. Mobile Shopping Surge

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4. Email Marketing ROI

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5. Instagram’s Gen Z Appeal

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6. Google’s Baby Boomer Attraction

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7. Customer Reviews Matter

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8. Personalisation Preference

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9. Sustainability Sells

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10. Influencer Impact

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11. Chatbot Communication

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Conclusion

Armed with these stats, you can refine your marketing and branding strategies and connect with your target audience.

Always make sure you stay up to date with the latest trends and consumer behaviours, and don’t get stuck in your ways. Tactics that worked well in 2018 might not work well today, and be ready to pivot to connect with your customers wherever they are, and whatever they’re doing! 

Onwards entrepreneurs! 

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