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8 Essential Pages to Have on Your Website
Published at 29 October 2023
Your website is often the first impression potential customers have of your business, and is your digital storefront, your online business card, and your brand's voice all rolled into one. But when you build your first website for your small business, you have many potential pages and content types to consider, which ones are truly essential? Let's break it down.
1. Home Page: Your Digital Welcome Mat
Your home page is the virtual front door of your business. It should:
- Clearly convey who you are and what you offer.
- Engage visitors with a clean design and compelling visuals.
- Direct traffic to other important areas of your site.
Actionable Tip: Keep it clean and clutter-free. Use high-quality images and concise, compelling copy to engage visitors immediately.
2. About Us: Your Business's Story
People do business with those they know, like, and trust. The About Us page:
Actionable Tip: Include photos of your team and share anecdotes or stories that showcase your brand's personality.
3. Services/Products: What You Offer
This is where you showcase what you're selling. Whether it's services, products, or both, this page should:
- Provide pricing, if applicable.
Actionable Tip: Use high-quality images, detailed descriptions, and clear calls-to-action (CTAs) to guide visitors.
4. Blog: Drive Traffic to your Site
A blog serves multiple purposes:
- Establishes authority in your industry.
- Drives organic traffic through SEO.
- Engages your audience with valuable content.
Actionable Tip: Regularly update your blog with relevant content. Use it as a tool to answer common questions your target audience might have.
5. Contact Us: Open Lines of Communication
Make it easy for visitors to reach out. Your Contact Us page should:
- Provide multiple ways to get in touch (phone, email, contact form).
- Include your physical address, if applicable.
- Offer a map pinpointing your location.
Actionable Tip: Ensure responsiveness by setting up automated replies or chatbots to engage visitors immediately, letting them know their inquiry is valued and will be addressed promptly
6. Testimonials/Reviews: Showcase Social Proof
People trust peers more than brands. This page:
- Highlights positive feedback from satisfied customers.
- Builds trust with potential customers.
- Offers real-world proof of the value you provide.
Actionable Tip: Use real names and photos (with permission) to enhance authenticity.
7. FAQ: Address Common Questions
- Answers common questions or concerns.
- Reduces the need for customers to reach out for basic information.
- Enhances user experience by providing quick answers.
Actionable Tip: Organise questions logically and provide concise, clear answers.
- Building trust by showing you value customer privacy.
- Meeting legal requirements and setting clear terms for your website's use.
Actionable Tip: Consider consulting with a legal professional to ensure these pages meet all necessary regulations and standards.
Conclusion: Building a Comprehensive Digital Presence
Your website is more than just a collection of pages; it's a reflection of your brand and a tool to drive business growth. By ensuring you have these essential pages, you're setting a solid foundation for a comprehensive digital presence. However, it's not enough to simply create these pages, be sure to optimise them to provide the best possible experience for your visitors.
How often should I update my website pages?
Regularly. Especially your blog and product pages. Stay current and relevant to your audience.
Is it necessary to have a blog?
While not mandatory, a blog is a powerful tool for SEO and establishing authority in your industry.
Can I combine some of these pages?
Absolutely. For instance, some businesses combine their Services and Products pages or their Testimonials and Reviews. Tailor your website structure to what makes sense for your brand.
It should be as detailed as necessary to cover all aspects of user data collection, storage, and usage. Consulting with a legal professional is advised.