Home > 10 Top Tips to Improve the UX of Your Website
Published at 28 October 2023
Your website can't just look nice. It has to serve a purpose for the user and, ultimately, serve a purpose for you by directing and guiding the user to do what you want them to, be it to buy your product, sign up for your newsletter or book an appointment with your team.
UX is all about the overall feel a visitor gets when navigating your website. A good UX means your site is intuitive, enjoyable, and efficient, leading to happier visitors and more conversions. In essence, UX is the bridge between a great product and a satisfied customer. Let's dive into how you can enhance this crucial aspect of your website.
Example: Think of Apple's website. It's clean, with lots of white space and minimal text.
Takeaway: Remove unnecessary elements. Focus on essential content and use whitespace effectively to avoid overwhelming users.
Example: Ever tried booking a flight on a site not optimised for mobile? Pinching, zooming, and mis-clicks galore!
Takeaway: Use responsive design. Ensure buttons are easily clickable, and text is readable without zooming on mobile devices.
Example: Amazon found that every 100ms of latency cost them 1% in sales.
Takeaway: Ensure you have the best hosting provider for your needs. Compress images, utilize browser caching, and consider using a Content Delivery Network (CDN) to speed up load times.
Example: Netflix groups movies by genre, making it easy for users to find what they're in the mood for.
Takeaway: Organize your content logically. Use clear labels for menus and group related information together.
Example: Dropbox's homepage has a clear CTA - "Try it for free."
Takeaway: Make your CTAs stand out with contrasting colours and clear, concise text.
Example: Blogs like Medium use a clean layout and ample spacing to make reading long articles pleasant.
Takeaway: Choose fonts and colours that are easy to read. Use headers and bullet points to break up text.
Example: Airbnb uses user feedback to continually refine and improve its booking experience.
Takeaway: Regularly solicit feedback from users and make iterative changes based on their input.
Example: Google maintains a consistent look across all its services, from Gmail to Google Drive.
Takeaway: Keep a consistent colour scheme, font, and layout across your site to provide a unified brand experience.
Example: BBC's website offers a feature to change text size, ensuring accessibility for visually impaired users.
Takeaway: Use alt text for images, ensure keyboard navigation, and consider using tools like screen readers to make your site accessible.
Example: Major e-commerce sites often A/B test different designs to see which provides the best UX.
Takeaway: Use online tools to test different layouts and elements, ensuring you're providing the best possible experience.
A website's UX is more than just its visual appeal. It's about creating a seamless, enjoyable journey for your visitors. By implementing these tips, you're not just enhancing your website; you're valuing your audience, ensuring they have the best experience possible. Remember, a satisfied visitor often becomes a loyal customer.
Many users access websites from mobile devices. If your site isn't optimized for mobile, it can look messy or be hard to navigate, leading to a poor UX.
Regular testing is key. As you update content, add new features, or as user behaviours change, you'll want to ensure your site remains user-friendly. Consider testing at least quarterly.