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How to open a Gym in Portugal

By Gustavo Silva

Published on 13 August 2024

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How to open a gym in Portugal? If you're considering starting a gym in this beautiful country, you’re in the right place. This blog will guide you through the essential steps, legal requirements, and practical tips to make your venture successful. Let's dive into the details together.

Gym in Portugal Overview

The gym industry in Portugal has experienced significant growth in recent years, reflecting a worldwide trend towards health and fitness. In 2023 alone, it is estimated that approximately 300 new gyms were opened across the country, bringing the total number of gyms to about 3,100, as reported by the Portuguese Association of Health and Fitness (APFS). This surge can be attributed to increasing awareness of health issues, a growing emphasis on fitness, and the rise of lifestyle-related diseases.

According to an IBISWorld report, the fitness industry in Portugal generated around 550 million euros in revenue in 2022 and is projected to continue expanding as more people invest in their well-being. A survey conducted by Statista revealed that around 16% of the Portuguese population held a gym membership in 2022, a figure that has steadily increased over the past decade. This indicates a rising trend where more individuals are acknowledging the importance of regular physical exercise.

The industry is also diversifying, with a growing number of specialised gyms focusing on areas such as personal training, group classes, and holistic fitness. Innovative concepts like wellness centres that combine fitness with spa treatment have become popular, attracting a wider demographic. Moreover, the pandemic has prompted many traditional gyms to adapt by offering online and hybrid workout options, further broadening their appeal.

Overall, the gym industry in Portugal presents a promising landscape for potential entrepreneurs. Understanding the market dynamics, consumer preferences, and innovative trends will be crucial for anyone considering how to open a gym in Portugal. As the population continues to prioritise health and fitness, there is ample opportunity for new entrants to thrive in this vibrant sector.

Essentials to Open Gym in Portugal

Starting a gym in Portugal is an exciting venture, but before you dive in, it’s essential to understand the legal requirements that go along with it. Here’s a straightforward guide on how to open a gym in Portugal, broken down into easy steps.

1. Obtain a personal NIF

The first step for any aspiring entrepreneur is to get your Número de Identificação Fiscal (NIF). This is your tax identification number and is crucial for any business dealings in Portugal. At Rauva, we streamline this process so you can obtain your NIF fully online.

2. Get a Portuguese address

Next up is securing a Portuguese address. If your gym doesn't require a customer-facing location, you can opt for a virtual address, which is super handy. Rauva provides a convenient service for virtual addresses, giving you a certified location in Portugal without the overhead of physical space.

3. Register your company

It’s time to register your company as a legal entity. This includes registering with the tax authorities to get your NIPC (the company’s equivalent of the NIF). When you choose Rauva, we’ll take care of this registration for you 100% online, including selecting a name and handling all the paperwork.

4. Open a business account and set up certified accounting

Within 15 days of registering, you’ll need to establish a business bank account and certified accounting. This is mandatory for all companies in Portugal. Rauva simplifies this entire process for you— we can set up your business account, allowing you to handle transactions in over 40 currencies, along with providing invoicing and expense management tools.

5. Obtain necessary licences and permits

Depending on your gym's offerings, you may need specific licences and permits related to health and safety. Make sure to check local regulations to ensure compliance.

6. Set up insurance

It’s wise to consider liability insurance to protect your business. Look into policy options that suit your gym’s needs.

With Rauva, creating your company in Portugal is 100% online and hassle-free. We’ve got everything you need to kickstart your gym business seamlessly. So why wait? Get started on your entrepreneurial journey today!

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Gym in Portugal Business Plan Guide

When creating your business plan to open a gym in Portugal, consider the following essential elements to achieve success:

Market Analysis

Start by researching the local market to understand your competition, client demographics, and fitness trends. This research will help you identify gaps in the market and tailor your services accordingly. For instance, if there's a demand for specialised training, you could focus on that area.

Define Target Audience

Clearly identify your target audience. Are you aiming for beginners, fitness enthusiasts, or a niche market such as seniors or athletes? Understanding your audience will shape your marketing strategy and the services you offer.

Location Selection

Choose a strategic location that is accessible and visible. High foot traffic areas or neighbourhoods with limited gym options are ideal. Remember that convenience plays a significant role in attracting members.

Service Offerings

Decide on the range of services you will provide. This might include personal training, group classes, nutrition counselling, or wellness programmes. Offering diverse options can attract a wider audience and increase membership retention.

Financial Planning

Prepare a detailed financial plan that includes start-up costs, ongoing expenses, and projected revenue. Consider costs for equipment, rent, staff salaries, and marketing. Having a clear budget will allow you to secure funding if needed.

Legal Requirements

Familiarise yourself with the legal aspects of opening a business in Portugal. This includes registering your gym, obtaining necessary permits, and understanding health and safety regulations. Compliance is crucial for smooth operations.

Marketing Strategy

Develop a comprehensive marketing plan to promote your gym. This could include social media marketing, local advertising, and partnerships with local businesses. Engaging potential clients before your grand opening can generate buzz and interest.

By focusing on these critical components, you will set a solid foundation for opening a successful gym in Portugal. Each step is essential for ensuring that your business thrives in a competitive landscape.

In conclusion, if you're passionate about fitness and dreaming of how to open a gym in Portugal, now is the time to take the leap. The process is remarkably straightforward, requiring you to open a business bank account and secure certified accounting services—both essentials that can be completed online in less than 15 days.

With Rauva, everything you need is right at your fingertips, allowing you to create and register your company effortlessly. Rauva is your go-to resource for all aspects of starting your business, helping you navigate the Portuguese landscape without any cost. Embrace this exciting journey and turn your vision into reality!

Ready to turn your vision of a gym in Portugal into a thriving reality? Look no further. Rauva is your ultimate partner in entrepreneurial success. With thousands of businesses successfully launched under our guidance, we are leading the charge in empowering aspiring entrepreneurs across the country.

Don’t let uncertainty hold you back. Contact us now and let’s transform your dream into a prosperous enterprise. It’s time to seize the moment—your gym awaits! Reach out today and take the first decisive step towards your future.

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Written by Gustavo Silva

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Rauva is partnered with Swan who will be providing all payment services to Rauva clients. Rauva does not have access to client funds. Funds are kept in accounts provided by Swan, held in BNP Paribas. Swan is an EMI, based in France, supervised, and regulated by ACPR/Banque de France. Swan is authorized to carry out such services in Portugal and registered with Banco de Portugal under the registration number 7893.
Rauva is a certified accounting firm, but is not a certified legal services provider. As such, Rauva does not provide legal services. Rauva acts as an intermediary who facilitates the introduction to our customers of legal services partners who are legally registered and certified in Portugal.